Jonny is a systems practitioner, focussing his work on large scale transformation initiatives. Most of his time is spent working alongside Bounce Beyond, facilitating complex journeys across diverse sectors, regions, and organisations – pulling on a wide range of innovative methodologies and practices. He has trained in Systems Thinking with the School of System Change, and holds a MSc in Environmental Leadership. Alongside his work at Bounce Beyond, he is the co-founder of Venture Shift – an initiative facilitating systems change across the European Outdoor Sector, and co-chairs One Planet Education Networks. He also works as a freelance consultant for various sustainability and regenerative initiatives. Jonny is a keen mountaineer, athlete, and musician, and strives to bring these perspectives into his work.



Link to Jonny Norton >>>

Selected publication

Norton, J. (2024). Navigating New Horizons. Co-creating Systems Change across the Outdoor Sector. Link >>>